MSMC 5006 Applying Integrated Marketing Communications Techniques II
This course focuses on the communications that support marketing efforts, with a special emphasis on integrating these disciplines together to better brand, sell and/or reposition a product, service or organization. Course content defines and encourages a broader understanding of the widely practiced concept of integrated marketing communications. Students learn to use communications techniques that best address changes in the marketplace 150 especially how to influence individuals as well as mass audiences, and how to use technology to enhance market presence.