Contents
Catalog Links
Share
Share this page on Facebook
Share this page on Twitter
Email this page
Print this page

Marketing, Bachelor of Arts or Bachelor of Science

Marketing Major Requirements for the B.A. and B.S. Degree

All marketing majors are required to take the following twelve courses:

MGT 1001Fundamentals of Management

3
ACC 1002Fundamentals of Accounting I

3
MKT 1003Introduction to Marketing

3
MGT 1007Computer Concepts Business Applications

3
ECO 1001Principles of Microeconomics

3
ECO 1002Principles of Macroeconomics

3
ECO 2060Economic Statistics

3
MKT 2006International Marketing

3
MKT 2016Integrated Marketing Communications

3
MKT 2024Consumer Behavior

3
MKT 2025Market Research

3
MKT 3092Capstone: Strategic Marketing

3

MGT 1001, ACC 1002, MKT 1003, MGT 1007, MKT 2006, MKT 2016, MKT 2024, MKT 2025, MKT 3092: Not counted as liberal arts 

MGT 1007 is waived for students who minor in computer science 

Marketing majors must complete two electives from the following courses:

MGT 2008Corporations in Society

3
MKT 2017Internet Marketing

3
MKT 4497Internship

1-3
CAM 2021Public Relations

3
CAM 2022Advertising

3
ECO 3997Senior Seminar in Economics

3

Note: Courses with the MGT code are not liberal arts. As will all non-liberal arts courses at the College, this is indicated by double asterisks after the title of the course. Students pursuing a B.A. in Marketing are encouraged to have a liberal arts minor or second major, and are urged to plan carefully to ensure that they will have the 90 liberal arts credits required for the B.A. degree. Students may also pursue a B.S. in Marketing. The requirements for the B.S degree are identical to those for the B.A. degree, with the exception that the B.S. degree only requires 60 liberal arts credits.

Concentration in Finance

Concentration in Finance Requirements

Completion of the 12 required courses for the Marketing major and the completion of:

ECO 3015Money and Banking

3
FIN 2002Principles of Finance

3
FIN 3010Corporation Finance

3
 
FIN 3015Investment Analysis

3
OR
FIN 3017Global Finance

3

ECO 2015, FIN 2002, FIN 3010, FIN 3015, FIN 3017: Not counted as liberal arts