MGT 3032 Understanding the Marketplace
Students will learn how to conduct basic market research, maximize the return on a marketing budget, evaluate the specific purpose of each marketing activity and measure the response to it, convey any accurate understanding of the customer?s needs, make a clear statement of how the product or service meets those needs, distinguish a product or service from competitors? offerings and create a believable message. The course will also explore the basic factors involved in the distribution of products.