MKT.2025 Marketing Research

This course explores and analyzes various types of research methods with emphasis on information gathering as a means to more effective business decision-making. Topics include problem formulation, research design, data collection methods and interpretation of consumer responses, questionnaire design, sampling and field operations, and presentation of results. Design and implementation of a market research study is required.




Prerequisites: ECO.2060, MKT.1003, MKT.2024