MKT.3092 Capstone: Strategic Marketing

This course focuses on strategic decision-making. It emphasizes the integration of all the activities of the marketing function, as well as the integration of marketing with other operations of the business unit. Topics include market analysis, planning and development of policies, organizing, in addition to the formulation, implementation and evaluation of the entire strategic marketing process.

Credits

3

Prerequisite

Prerequisites: MKT.2006, MKT.2016, MKT.2024 and MKT.2025