SPRT.1005 Introduction to Sport Business Management
An introductory class which will explore the broad expanding the business of sports in America and when appropriate, internationally. It will focus on the the dynamics of sports which has seen a meteoric rise in popularity, investment, revenues and attention on many levels. Explores the modern era and establishes the multibillion dollar industry of today. The course covers compelling socio-economic, industrial and technological aspects that have and continue to contribute to the growth of this industry. Examines the industry's evolution via innovation that has shaped today's sports business. Reviews the importance of sponsorship, marketing and media, as well as key revenue sources that continues to drive the industry's growth. Discusses management theories that affect the industry and current business and cultural issues it faces. Emphasizes key business skills needed to successfully participate in the industry and identifies prospective career paths that exist in the sport business world.
LA