CAM.2090 Communication and Media Theory
For Communication Studies Majors only. Required for a communication studies major, this course considers key models of communication (Shannon & Weaver, Gerbner) before surveying theoretical aspects of information, perception persuasion, and also interpersonal, intercultural, nonverbal, small group and political communication. In studying mass media, we contrast the social science-based "process" school with more language-based systems such as semiotics. We consider how media operate and audiences respond, introducing cultivation analysis, cultural studies, issues in new media communication, and the social construction of class, race, and gender. Various texts provide examples, with in-class exercises in interpersonal dynamics and media analysis, and outside projects applying theories to advertising.
LA
Prerequisite
Prerequisite: CAM.1001 (Minimum grade of C)