MSBM.5025 Contemporary Leadership Issues in Sports
This course will serve to deepen the student146s understanding of current issues facing leaders in sports organizations. The content of the course will build on many elements of the core curriculum and place them in the context of today146s challenges. The focus will be on where the sports business (and market) is today, and where it is headed. The course will include an individual project. The format of the class meetings will be a combination of lecture, discussion and include guest speakers or panels to enrich the discussion. Examples of the topics we will cover include: -The emerging role of analytics in sports management; -The impact of the economy on sports businesses; -The evolving demands of corporate sponsors; -The changing face of the sports fan and consumer; -Marketing the star athlete -- from the perspective of the athlete, team and league; -The role of new media in sports; -The total fan experience -- the role of in-game entertainment and presentation; -The search for entry level positions in sports management.