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Marketing, Bachelor of Science

Marketing Major Requirements for the B.S. Degree

A major in Marketing requires completion of the 11-course Business Core, 5 required marketing courses and 2 elective courses.

The Business Core

ACC.1002Fundamentals of Financial Accounting

3
ACC.1008Fundamentals of Managerial Accounting

3
ECO.1001Principles of Microeconomics

3
ECO.1002Principles of Macroeconomics

3
ECO.2060Economic Statistics

3
FIN.2002Principles of Finance

3
MGT.1001Fundamentals of Management

3
MGT.1007Computer Concepts Business Applications

3
MGT.2008Corporations in Society

3
MGT.2040Practical Approach to Business Law

3
MKT.1003Introduction to Marketing

3
 

Required Marketing Courses

MKT.2006International Marketing

3
MKT.2016Integrated Marketing Communications

3
MKT.2024Consumer Behavior

3
MKT.2025Marketing Research

3
MKT.3092Capstone: Strategic Marketing

3

The recommended sequence for required Marketing courses is as follows:

MKT 2006: International Marketing - sophomore or junior year, Fall semester

MKT 2016: Integrated Marketing Communications - sophomore or junior year, Fall semester

MKT 2024: Consumer Behavior - first-year or sophomore year, Spring semester

MKT 2025: Marketing Research - senior year, Fall semester

MKT 3092: Capstone: Strategic Marketing - senior year, Spring semester

Elective Courses:

CAM.2021Public Relations

3
CAM.2022Advertising

3
ECO.3997Senior Seminar in Economics

3
MGT.2050Data Visualization

3
MKT.2017Digital Marketing

3
MKT.2022Sports Marketing

3
MKT.2030Marketing in the Web3 Era

3
MKT.4497Internship

1-3
 
Courses coded as ACC, FIN, MGT or MKT are not counted as liberal arts.