Student Learning Outcomes

1. Demonstrate knowledge and application of marketing concepts and strategic practices as applied within an organization.
2. Apply quantitative and qualitative marketing research techniques, including the collection of primary data, statistical analysis of data, deriving insights and formulating tactical recommendations.
3. Develop an understanding of consumer behavior, the factors that drive consumer decision-making and consumer behavior’s impact on the development of marketing strategy.
4. Demonstrate an understanding of global markets and the influence social, cultural, economic, political global differences have on marketing activities and strategies.
5. Be able to understand the role and practice of integrated marketing communications and apply knowledge through the development of promotion strategies.
6. Assess and diagnose marketing challenges and formulate marketing strategies that align with organization’s core competencies and its external environment.