MSBM.5020 Sport Media Content
This course is designed to provide the sports business manager with an overview of the importance of sports content in the sports industry. Course content focuses on developing basic knowledge and understanding of sports content, the distribution models from broadcast to mobile phones, and the different revenue business plans out there to support licensing the content. Attention is given to the history of sports content distribution. The components of the course include developing content, utilizing sponsorships, barter deal, and rights management.