MSBM.5029 International Sports Management
Examines some of the particular issues that surround sports leagues and events that are specific to the international sports industry. Identify prominent foreign sports leagues and the concepts applied in managing these leagues discuss some of the principles that are applicable to the United States professional leagues. Discuss major international sporting events, and discuss some of the particular issues that are faced and analyze the strategies employed previously. Differences in media, fan tastes and marketing initiatives will be a focus. Explore the impact of the international economy on sports throughout the world.