MSBM.5650 Special Topics in the Sports and Entertainment Industry
The growth of eSports as an industry can be attributed to the same passion and support that fuels the traditional professional sport industry. With a focus on entrepreneurialism, the class covers a wide range of operational, business, management and legal issues, including an overview of current business models in games and interactive media, methods for pitching and getting products funded, legal issues pertaining to copyright and intellectual property issues, production management techniques, as well as business start-up nuts and bolts for aspiring entrepreneurs. There is great interest in turning a passion for gaming into a viable career. eSports /competitive gaming is expected to be one of the fastest growing global sports and entertainment opportunities - and in turn will create a market for new career paths, especially since eSports uses a different business model than traditional sports and entertainment. This course will provide an overview of the business aspects of eSports/gaming including revenue models, marketing, media, agents, sponsorships, viewership, endorsements and tournaments.