Marketing Management, Master of Science

Overview

Marketing is the key driver to every venture — whether it’s a large corporation, small business, non-profit, or service organization. It’s also one of the most dynamic and exciting fields in business.

The Master of Science in Marketing Management program provides a strong foundation in the principles and practices of marketing and focuses on current topics including social media, reputation management, data analytics, innovation, and market growth. Graduates gain an industry-recognized credential to enhance their skill set and qualifications while preparing for professional advancement in any industry.

30 credits
Complete in: 1-year full time/2 years part- time studies
Format: Accelerated weekend hybrid, evening & online classes

NOTE: Starting Fall 2025, all classes will be offered fully online and asynchronous.

Program Director

Jean Mann, 914.323.5419, jean.mann@mville.edu

Required Courses

Seven courses required

MGPS.5000	Business Strategy	3
MGPS.5010	Communicating Effectively	3
MGPS.5030	Creating Customer Value Through Marketing	3
MKMC.5100	Public Relations Theory and Practice	3
MKMC.5101	Communications Ethics and Regulations	3
MKMC.5102	Social Media and the Business Imperative	3
MKMC.5606	Digital Marketing Analytics	3
MGPS.5900	Capstone Seminar	3

Elective Courses

Choose 3 of the following elective courses

MGPS.5060	Project Management	3
MGPS.5070	Generating Growth and Innovation	3
MGPS.5080	Data Analytics for Business	3
MKMC.5650	Special Topics in Marketing Communication Management	3
MKMC.5597	Internship	1-3