Marketing, Bachelor of Science

Marketing Major Requirements for the B.S. Degree

A major in Marketing requires completion of the 11-course Business Core, 5 required marketing courses and 2 elective courses.

The Business Core

ACC.1002	Fundamentals of Financial Accounting	3
ACC.1008	Fundamentals of Managerial Accounting	3
ECO.1001	Principles of Microeconomics	3
ECO.1002	Principles of Macroeconomics	3
ECO.2060	Economic Statistics	3
FIN.2002	Principles of Finance	3
MGT.1001	Fundamentals of Management	3
MGT.1007	Computer Concepts Business Applications	3
MGT.2008	Corporations in Society	3
MKT.1003	Introduction to Marketing	3
POS.2014	Practical Approach to Business Law	3

 

Required Marketing Courses

MKT.2006	International Marketing	3
MKT.2016	Integrated Marketing Communications	3
MKT.2024	Consumer Behavior	3
MKT.2025	Marketing Research	3
MKT.3092	Capstone: Strategic Marketing	3

 

Elective Courses:

CAM.2021	Public Relations	3
CAM.2022	Advertising	3
ECO.3997	Senior Seminar in Economics	3
MKT.2017	Digital Marketing	3
MKT.2022	Sports Marketing	3
MKT.2030	Marketing in the Web3 Era	3
MKT.4497	Internship	1-3

 

Courses coded as ACC, FIN, MGT or MKT are not counted as liberal arts.